Classic design in the streets

About Gubi Olsen

Gubi Olsen is known all over the world for his furniture classics such as the Grand Piano sofa. Gubi started his company in 1967 with his wife Lisbeth and the company was dedicated to celebrating "the luxury of living life". But the founder Gubi Olsen has further a passion for bikes. Gubi Olsen has a lifelong love for bikes and bike mechanics, and with Bike by Gubi, Gubi Olsen furnishes the urban space with modern steel bikes.

Bike by Gubi is designed with love, a strong sense of aesthetics, and with its timeless design, it is a steely winner. Each Bike by Gubi is hand-built in Randers at HF ​​Christiansen and carries its very own unique production number.

About Bike by Gubi

Gubi Olsen: “Bike by Gubi started one day when I came across a picture of a bike. I recognized it right away because I even bought one for my self-earned money when I was fourteen years old. Nice bike. I just had to see it again. And after fifty years, the same bike was still with the man I once gave it to. I could reuse all the parts except the front wheel”.

Gubi Olsen sent a picture of the beautifully renovated bike to Raleigh in England, to present his desire to modernize Raleigh's bottle green or black classic, Tourist de Luxe. But when Gubi Olsen got an answer from them, it surprised Gubi Olsen that the English introduced him to the family company HF Christiansen, in Randers.

But in fact, Raleigh’s Tourist de Luxe has been assembled in Denmark since the mid-1960s, and since 1999 at HF ​​Christiansen A/S.

Gubi Olsen wanted to create a retro-modern steel bike, by giving the classic Raleigh Tourist de Luxe a make-over. But in Randers, the Tourist de Luxe bike is well taken care of and instead, HF Christiansen offered Gubi Olsen to work together to create a completely new bike - Bike by Gubi.

The idea behind Bike by Gubi

The idea behind Bike by Gubi is not only the urge to design a visually light bike in bright colors and toned down, almost absent graphics. During the development of the bike, it was also a priority that the bike should be easy to use - including the ability to step back and adjust the pedals, so you are ready to put off and ride again when the red light turns green. A version with 3 or 7 Shimano hub gears and a foot brake has later been added.

One of the most important qualities of a Bike by Gubi is the weight of the bike. The frame of Bike by Gubi is made of CrMo steel, which allows you to use less steel and still achieve great strength in the frame. This makes the bike significantly easier to maneuver around on streets and alleys.

Last but not least, Bike by Gubi has made your choice of bike easy. Bike by Gubi comes in two sizes for men (56 cm and 60 cm) and two sizes for women (52 cm and 56 cm). In all sizes, the choice between groupsets is also easy: You can choose between, 3, 7, or 8 Shimano hub gears with varying braking systems. On the other hand, you can choose from many stylish colors, so that everyone can find a Bike by Gubi that suits their taste.